A collaboration between Ann Torockio (my wife) and me, this site elevates the web presence of Whipped Bakeshop by taking cues from fashion sites while maintaining the fun and energy that already surrounds them.
Go to full site: whippedbakeshop.com
February 2010 Valentine’s Day Promotion
Posters in the windows built excitement before the grand opening.
This was one of my first projects for Whipped Bakeshop, made for distribution at a bridal expo. The texture behind the cake is part of a sketch by pastry artist Zoë Lukas, owner of the bakeshop.
Sent to media, clients, and friends to announce the grand opening of the shop
