After a 14-year career of designing annual reports, maps, neighborhood guides, website features and research reports I decided to leave my job to study data analysis. I have always been interested in the power of math to help us understand the world and I needed to make a commitment to turn my career in this direction. In July 2021 I completed the IBM Data Analyst Certification and I am now working to find my next great challenge.

Roger Estes

(585) 278-4809


Adobe Creative Suite
Creative Direction
Project Management

Google Analytics

Annual Reports
Research Reports
Data Design
UI/UX Design


Creative Director, August 2016 to November 2020
Campus Philly; Philadelphia, PA

Streamlining web properties for 130% increase in traffic (2019, Q1/Q2 to Q3/Q4) // Transforming student-facing print publication to social media influencer campaign contributing to a 250% increase in followers (2017 to 2018) // Managing website launches and maintenance // Advising on UI/UX best practices

Creative Manager, June 2014 to August 2016
Campus Philly; Philadelphia, PA

Uniting on-going campaigns under a central brand across interactive, social, and print // Managing internship program to provide quality experience for students entering the creative industry // Directing photographers at events and on-location photo shoots to build photo archive

Creative Services Manager, February 2014 to June 2014
Visit Philadelphia (formerly GPTMC); Philadelphia, PA

Managing a production schedule of 30+ concurrent projects // Leading design team (hiring, training, and delivering feedback) // Product and vendor sourcing for print and promotional items

Senior Graphic Designer, August 2011 to February 2014
Visit Philadelphia; Philadelphia, PA

Collaborating with content/project managers to direct product // Delegating and directing work of other designers // Designing ads for With Love, Philadelphia XOXO campaign which generated $100 in visitor spending for every $1 spent

Graphic Designer, January 2007 to August 2011
Visit Philadelphia; Philadelphia, PA

Working as founding member of in-house creative team that saved $1M in FY08 budget // Developing style guide for GPTMC corporate brand // Producing annual reports from concept to printing


Alfred University, School of Art and Design; Alfred, NY
Bachelor of Fine Arts, 2004
Graphic Design, traditional printmaking, interactive, video, sound design


IBM Data Analyst Certification, Coursera
July 2021 (view here)

Google Analytics Individual Qualification
July 2021 (view here)