Resume

Roger Estes

585-278-4809
rogerestesdesign@gmail.com
rogerestesdesign.com

Skills

Adobe Creative Suite
Creative Direction
Branding
Project Management

Data Visualization
Annual Reports
Research Reports
UX Design

WordPress
Copy Editing
Google Analytics
PowerPoint

Experience

Creative Director | August 2016 to November 2020
Campus Philly | Philadelphia, PA

Executing UX design strategy for 130% increase in traffic (2019, Q1/Q2 to Q3/Q4) // Transforming student-facing print publication to social media influencer campaign contributing to a 250% increase in followers (2017 to 2018) // Managing website launches and maintenance

Freelance Designer | February 2009 to Present
Philadelphia, PA

Website architecture and project management // Branding, style guides and campaigns in print, web and social // Producing annual reports and one-pagers
Clients: New Jersey Interscholastic Cycling League, Independence Visitor Center Corporation, Keep Philadelphia Beautiful, Whipped Bakeshop

Creative Manager | June 2014 to August 2016
Campus Philly | Philadelphia, PA

Uniting on-going campaigns under a central brand across interactive, social, and print // Managing internship program to provide quality experience for students entering the creative industry // Directing photographers at events and on-location photo shoots to build photo archive

Creative Services Manager | February 2014 to June 2014
Visit Philadelphia (formerly GPTMC) | Philadelphia, PA

Managing a production schedule of 30+ concurrent projects // Leading design team (hiring, training, and delivering feedback) // Product and vendor sourcing for print and promotional items

Senior Graphic Designer | August 2011 to February 2014
Visit Philadelphia | Philadelphia, PA

Collaborating with content/project managers to direct product // Delegating and directing work of other designers // Designing ads for With Love, Philadelphia XOXO campaign which generated $100 in visitor spending for every $1 spent

Graphic Designer | January 2007 to August 2011
Visit Philadelphia | Philadelphia, PA

Working as founding member of in-house creative team that saved $1M in FY08 budget // Developing style guide for GPTMC corporate brand // Producing annual reports from concept to printing

Education

Bachelor of Fine Arts | 2004
Alfred University | School of Art and Design | Alfred, NY
Graphic Design, traditional printmaking, interactive, video, sound design

Certificates

IBM Data Analyst Certification | Coursera | July 2021 (view here)
Python, SQL, Matplotlib, Regression Analysis, Excel, IBM Cognos

Google Analytics Individual Qualification | July 2021 (view here)
Data collection, configuration, conversion, attribution, reports, metrics

Volunteer Experience

Coach (Level 2) | National Interscholastic Cycling Association (NICA)
Lower Merion Trailblazers Mountain Bike Team | May 2021 to Present
Lead middle school and high school student-athletes on group trail rides // Provide feedback to athletes during skills training // Create a fun and engaging environment for everyone at practice