Roger Estes



Adobe Creative Suite
Creative Direction
Project Management

Google Analytics

Annual Reports
Research Reports
Data Design
UI/UX Design


Creative Director, August 2016 to November 2020
Campus Philly; Philadelphia, PA

Streamlining web properties for 130% increase in traffic (2019, Q1/Q2 to Q3/Q4) // Transforming student-facing print publication to social media influencer campaign contributing to a 250% increase in followers (2017 to 2018) // Managing website launches and maintenance // Advising on UI/UX best practices

Creative Manager, June 2014 to August 2016
Campus Philly; Philadelphia, PA

Uniting on-going campaigns under a central brand across interactive, social, and print // Managing internship program to provide quality experience for students entering the creative industry // Directing photographers at events and on-location photo shoots to build photo archive

Creative Services Manager, February 2014 to June 2014
Visit Philadelphia (formerly GPTMC); Philadelphia, PA

Managing a production schedule of 30+ concurrent projects // Leading design team (hiring, training, and delivering feedback) // Product and vendor sourcing for print and promotional items

Senior Graphic Designer, August 2011 to February 2014
Visit Philadelphia; Philadelphia, PA

Collaborating with content/project managers to direct product // Delegating and directing work of other designers // Designing ads for With Love, Philadelphia XOXO campaign which generated $100 in visitor spending for every $1 spent

Graphic Designer, January 2007 to August 2011
Visit Philadelphia; Philadelphia, PA

Working as founding member of in-house creative team that saved $1M in FY08 budget // Developing style guide for GPTMC corporate brand // Producing annual reports from concept to printing


Alfred University, School of Art and Design; Alfred, NY
Bachelor of Fine Arts, 2004
Graphic Design, traditional printmaking, interactive, video, sound design


IBM Data Analyst Certification, Coursera
July 2021 (view here)

Google Analytics Individual Qualification
July 2021 (view here)

Volunteer Experience

Lower Merion Trailblazers Mountain Bike Team
Coach (Level 2), National Interscholastic Cycling Association (NICA)

May 2021 – Present