Philadelphia Renaissance is a 2019 report by Campus Philly that uses economic impact data along with interviews from college students and recent grads to show how the increasing number of college graduates is having a positive impact in the Philadelphia Region.
In 2018 Campus Philly’s web presence consisted of three distinct properties serving Philadelphia college students: a job board, an events calendar highlighting student discounts, and a general website focusing on evergreen content. This allowed us to tailor content for specific user groups, but the process of maintaining three sites and keeping the content fresh was inefficient. We also knew there was a growing amount of cross-site traffic based on website analytics.
It was time to streamline the process and consolidate our audience to provide a more engaging experience for students. This would be handled incrementally, first bringing the events and student discount features into the general website, followed by a full redesign that added a job board. In the first six months of this process we saw a 130% overall increase in traffic.
For the 2020 redesign Campus Philly worked with Spacious, a web design company based in West Philly. The existing features (events calendar, student discount directory, blog) were brought over and updated. On the new jobs board, user experience was improved for both students and the employers posting jobs resulting in a 500% increase in job posts in the first month.
The Keep Philadelphia Beautiful 2017 Annual Report tells about community beautification and environmental education through fundraising and volunteer work. It features stories, stats, and a map showing locations of cleanups and educational events.