Good design considers the perspective of everyone whose experience is shaped by it.
The process builds connections between these individuals and the product is where they choose to meet. I find common ground in a range of perspectives to use design for powerful messaging and clear decision making.
![Philadelphia Neighborhood Guide](https://rogerestesdesign.com/wp-content/uploads/2021/08/cpdotorg-thumbnail.png)
Campus Philly Website redesign was an incremental process that resulted in a better user experience for students and more traffic for the the company. Read more >
![](https://rogerestesdesign.com/wp-content/uploads/2021/08/PhilaRen-thumbnail-2.png)
Philadelphia Renaissance is a 2019 report on the impact of talent retention on Greater Philadelphia. Read more >
![](https://rogerestesdesign.com/wp-content/uploads/2021/08/kpb-2017-thumbnail-2.png)
Keep Philadelphia Beautiful Annual Report tells about community beautification and environmental education through fundraising and volunteer work. Read more >
To see more work, visit my archive site